Red Beetle
Project Name
Red Beetle
Headquarters
Kerala, India
Industry
Publishing & Distribution
Timeline
Brand Identity Design
Overview
Red Beetle is a book publication and distribution company focused on bringing stories and knowledge closer to readers. The brand required a distinctive identity that reflected the personality of publishing rather than relying on generic industry symbolism.
The project centered around creating a memorable mascot that could represent publishing, distribution, and future storytelling formats while building an emotional connection with readers.
Problems
Existing concepts lacked personality, emotional appeal, and long-term memorability.
The brand needed a visual identity capable of representing publishing, distribution, and future media formats.
Solutions
Created a stylized red beetle mascot that serves as a storytelling character rather than a literal insect.
Incorporated books and reading glasses to symbolize knowledge, learning, and publishing.
