CH Memorial Hospital

CH Memorial Hospital is a trusted healthcare institution serving the community with compassionate and reliable medical care. The project focused on modernizing the hospital's visual identity without altering the logo that patients had recognized for years.

By refining the color system and creating a cohesive healthcare-focused brand language, we strengthened the hospital’s visual presence across both physical and digital touchpoints while preserving its heritage.

The existing logo lacked a cohesive and professional color system that reflected healthcare values.

The visual identity felt outdated and inconsistent across branding materials.

Developed a modern healthcare color palette centered around deep blue and light blue tones.

Retained the original logo structure to preserve brand recognition while enhancing its presentation.