Leaf and Latte
Project Name
Leaf and Latte
Headquarters
San Francisco, US
Industry
E-commerce
Timeline
4 Months
Overview
Leaf and Latte approached us to completely redesign their digital storefront. Our team delivered a high-contrast layout that significantly improved user retention and checkout completion rates.
Through an extensive discovery phase, we mapped out the user journeys and identified key interaction points that needed a high-contrast visual refresh.
Problems
The existing user interface was cluttered, leading to a high drop-off rate during the onboarding sequence. Additionally, the design system was fragmented across different platforms.
Development teams struggled to maintain consistency due to the lack of clear guidelines and reusable components, significantly slowing down feature shipping cycles.
Solutions
We developed a completely new component library based on spacious whitespace positioning and clean typography. This allowed the interface to breathe and directed user focus to primary actions.
By introducing subtle micro-animations and a unified color matrix, we enhanced the overall user experience, making interactions feel fluid and native.