Leaf & Latte
Project Name
Leaf & Latte
Headquarters
Phnom Penh, Cambodia
Industry
Bookstore & Cafe
Timeline
Brand Identity Design
Overview
Leaf & Latte is a modern bookstore and café designed to create a welcoming space where people can enjoy quality coffee while exploring books and ideas.
The brand identity balances sophistication and warmth through a visual system inspired by reading culture, nature, and contemporary café experiences.
Problems
The business needed a distinctive identity that represented both a bookstore and a café equally.
Previous visual directions lacked meaningful symbolism and premium positioning.
Solutions
Created a unified logo combining a leaf, coffee bean, coffee cup, and latte steam into a single symbolic mark.
Used the leaf to represent growth, learning, creativity, and knowledge.
