kuttiana

Kuttiana is a children's products and toys brand inspired by the meaning of a 'little elephant.' The project focused on creating a stronger emotional connection with children and parents through a more meaningful and recognizable identity.

The redesign introduced a friendly visual system that better reflects the brand’s personality, values, and target audience while improving recognition and consistency.

The previous logo did not communicate the meaning behind the brand name.

The brand name was inconsistently presented as 'Kutiana' instead of 'Kuttiana.'

Created a new elephant icon inspired by the meaning of the brand name.

Corrected and standardized the spelling of the brand name to improve consistency.