Parrot Green
Project Name
Parrot Green
Headquarters
Kerala, India
Industry
Publishing
Timeline
Logo Redesign
Overview
Parrot Green is a publishing company dedicated to connecting readers with meaningful literary works. As the brand expanded, it required a stronger visual identity that better reflected its name, values, and position within the publishing industry.
The redesign focused on creating a premium, modern, and memorable identity that directly connects with the brand name while remaining timeless and scalable.
Problems
The previous logo lacked a clear connection to both the brand name and publishing industry.
The identity felt generic and failed to create a strong emotional or visual connection.
Solutions
Designed a unified symbol combining the letter P, a parrot silhouette, a tree branch, and subtle references to the letter g.
Introduced an oval composition inspired by classic publishing identities while maintaining originality.
